Registration Closed

October 10-12, 2012
Philadelphia, Pennsylvania

Program Agenda

Speaker Presentations

Getting Engaged: How technology is changing the conversation with customers
Paul Friel - Swiss Farms & Saxbys Coffee

The social media revolution: How to make it work for you
Randy King - RanKing Communications

Single Joe: U.S. Coffee Insights
Ross Colbert - Rabobank International
(To request a copy of the Single Joe presentation please contact Ross Colbert directly at:


Final Attendee List by Last Name or by Company

Are you attending the Coffee Summit?

  • Begin crafting your questions and sharing them on Twitter - make sure to include the special hashtag - #CoffeeSummit - to link the posts together.
  • Join the Coffee Summit LinkedIn Group - Start connecting with your Summit colleagues now and keep the conversation going after the Coffee Summit.
  • Visit the NCA Facebook page and share posts and links with colleagues and check out the Coffee Summit Facebook Event page.
  • During the event be sure to follow the Coffee Summit on Twitter @nationalcoffee - and retweet NCA's posts.


Featured Sessions

  Paul Friel, President and CEO, Swiss Farms and CEO, Saxbys Coffee Company
Getting Engaged: How technology is changing the conversation with customers  Hear about exciting advances in customer engagement by Philadelphia roaster and retailer, Saxbys Coffee, from its CEO, Paul Friel. Saxbys is revolutionizing customer engagement by leveraging technology, social media, and information in both its B-to-B and B-to-C relationships. Friel will discuss how, rather than simply reacting to social media, Saxbys is using business intelligence tools and customized dashboards as a means to identify and respond to issues, gather information and drive strategy.
  Ross Colbert, Global Strategist for Beverages, Rabobank
Single Joe: U.S. Coffee Insights  Single serve has gone far beyond the fad stage; its impressive growth has already had a telling impact on the industry. What do coffee thought leaders see -- both positive and negative -- in the future for single serve? What should you do now to prepare for future opportunities in this market? Ross Colbert, Global Strategist for Beverages at Rabobank Group, will lead this can't-miss session.
  Engaging the Generation Y Consumer: Young Adults Speak Out on Coffee Drinking. Find out from our panel of 18- to 29-year-olds what motivates them in making their beverage choices, plus get their opinions about what steps you need to take to entice them to become your customers -- and to keep them coming back for more.
  The Social Media Revolution: How to Make It Work for You. With so much to know about using social media, how can you be sure you're getting the return from it you should? Whether you're a beginner or already using social media, you'll benefit from real-life stories and how-to advice from Randy King, President of RanKing Communications, a leading expert in social media communications and strategy.

Finally, here’s our pledge to you.  Coffee Summit will provide you with these three key pillars of value:

  • Knowledge that can only come from leading industry experts in the field

  • Shared experiences and insights from colleagues from throughout the industry

  • Open, deep, interactive discussions among experts and peers that address participants’ own questions