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It's no secret that the Hispanic-American population is one of the fastest growing segments in the U.S., projected to increase from 50 million in 2010 to over 58 million by 2020.

But what may surprise you are the recently-identified, unique trends revealed in a study of coffee drinking among the Hispanic-American population.

New Data and Analysis from NCA
National Coffee Drinking Trends:

The Hispanic-American Market Today and
Its Importance to You and Your Business

An NCA Webinar
Sponsored By

As a coffee industry professional, there's significant new information for you to consider from the results of this study, information that could make you re-think your 2012 business strategy as well as your advertising and marketing plans. In this webinar, you'll find out: 

  • What behaviors of this market make it such a powerful buying force in the coffee segment
  • >How the US Hispanic market's coffee consumption varies from the rest of the US market
  • What the growth of this market (as a percentage of the overall consumer market) means for you
  • How to apply this new knowledge to grow your business
  • And much more

So mark your calendar now and plan to attend the NCA's upcoming webinar, National Coffee Drinking Trends: The Hispanic-American Market Today and Its Importance to You and Your Business on Thursday, April 26 at 12 noon EDT.      

You'll hear up-to-the-minute analysis of new data about this key growth area from research these experts:

Autumn McDonald, Kraft Foods

Michael Edwards, Dig Insights Inc.

Registration Fees:

NCA members $79
GCA, SCAA, NAMA & CAC members $99
Non-members $119

For additional information or questions please contact Graham Hill at grhill@ncausa.org