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In the 2012 edition of this report, NCA takes another look at consumer behaviors and attitudes toward single-cup brewing systems and options. The analysis reveals significant changes in consumer adoption since data was first collected in 2006, which could indicate opportunities for growth.
Like other reports in the respected NCA Market Research Series, "The Single Serve Format 2012: Evolving Perceptions, Continued Growth” is a deep analysis of consumer behavioral and attitudinal data, cross-tabulated with demographic information, as it specifically relates to the single-serve market.
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This report draws its findings from the NCA's 2012 survey using questions crafted to explore whether consumer response supports expanded offerings by an eager industry.
Among the remarkable findings revealed in this report are:
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