In the current economic climate, addressing financial concerns will be important for continued stable consumption of the out-of-home segment. You will need market research to do this well.
What are the trends of where out of home coffee drinkers get their cup?
What are the trends showing for the 18-24 age group?
What is surprising about the 60+ age group?
The answer to these and other questions about out of home consumption trends can be found in the 2008 Out-of-Home Cofee Consumption Report.
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