Register Now for an NCA Webinar!

Live Coffee Seminars on the Web

The National Coffee Association (NCA) is pleased to announce the launch of its 2007 Webinar series, offering web-delivered seminar programming. The NCA Webinars will cover timely topics targeted to the special needs of the retailer/roaster and relevant to many sectors of the coffee industry. Each Webinar will be taught by an acknowledged industry expert.

To register for a Webinar, simply click on the related link below or contact the NCA office at or call (212) 766-4007.

Attention NCA Members: Click here for Webinar sponsorship opportunities!


2007 NCA Webinar Series Schedule

June 26, 3:00 PM - 4:30 PM EDT

Controlling Coffee Quality Through Brewing

Randy Pope, Bunn-o-matic Corporation

In this Webinar program, Randy Pope will demonstrate how to use existing brewing technologies to control the five elements of coffee brewing perfection: water, time, temperature, turbulence, and filtration so that customers are served a perfect cup every time.      

(Click here for Webinar details)

July 17, 3:00 PM - 4:30 PM EDT

Entering the Espresso Marketplace, Full Steam Ahead!

Sherri Johns, WholeCup Coffee Consulting

This Webinar will appeal to the café, coffee house and fine dining restaurant. Businesses already serving espresso beverages will step up their sales a notch with increased barista skills, coffee quality and selling techniques. Restaurants considering adding an Espresso beverages will increase restaurant customer satisfaction and profitability with delicious coffee, educated baristi, defining a menu and equipment selection. Don't let customers slip away because you have not considered espresso as part of the fine dining experience nor assume espresso quality is not a competitive edge. Sherri's expertise in opening cafés and training baristi worldwide will help those interested in quality espresso bring more to the table. It is time.

(Click here for Webinar details)

September 6, 3:00 PM - 4:30 PM EDT

Sustainability as Part of the Business Model

Dennis Macray, Starbucks Coffee Company

The term sustainability has become an overused and often misunderstood buzz word today, while social responsibility and NGO (non-governmental or nonprofit) partnerships sound threatening to commercial viability.  It may sound nice to provide benefits to workers, or donate to distant nonprofits, but doesn't this hurt your coffee business? The pursuit of strategies that address the triple bottom lines of social, economic, and environmental performance may actually lead to profitability.  Examine several key initiatives and strategies being deployed by coffee companies, including Starbucks, and how they can be ingredients for profitability.

(Click here for Webinar details)


September 27, 3:00 PM - 4:30 PM EDT

Finding & Capitalizing on Your Unique Cafe Identity

Tom Mitchell,  Strategic Coffee Concepts

The success of all café owner/operators is largely dependant on creating a unique café identity in your marketplace. This Webinar will focus on four key elements of café design including layout, service sequence, interior design and atmosphere. Each of these will be discussed in detail and will be supported by examples of different concepts through photos and layouts of actual cafes. The Webinar will also review the design process including how to determine your unique look and feel, how to set yourself apart from your competition and how to develop a specific design platform that will support an affinity with the community marketplace you will be competing in.

 (Click here for Webinar details)

October 24, 3:00 PM - 4:30 PM EDT

Creating and Maintaining the Right Roast

David Dallis, Dallis Coffee

One of the biggest challenges any roaster faces is ensuring consistent quality and taste profiles for each specific coffee blend. Customer loyalty depends on a roaster’s ability to meet taste expectations with every roast. David Dallis of Dallis Coffee will go into detail about the science and the art of keeping coffee profiles consistent over time.

(Click here for Webinar details)


November 27, 3:00 PM - 4:30 PM EST

How to Drive New Business Through Your Door with Great Marketing

Bruce Milletto, Bellissimo Infogroup

Serving the best coffee in town won’t help your business if no one knows about it. Effective and thoughtful marketing techniques are essential to the success of both new and existing businesses. A large percentage of coffee operations currently open are only achieving 30 to 50 percent of their profit potential. This Webinar will explain how to use your passion for coffee and your distinct advantage as a local business to market your operation effectively and retain current customers and get new ones through the door. 


(Click here for Webinar details)


Again, to register for a Webinar, click on the related link above or contact the NCA office at or call (212) 766-4007. 

Click picture below to view screen shot from a Webinar Session