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This presentation is part of the session titled "At Home Coffee Market" from the 2010 NCA Annual Convention in Dana Point. These slides discuss the emergence of micro lots, the elevation of barista’s coffee knowledge, the retailers’ education transfer on origin/finca to the consumer and the consumers’ interest in exploration.

This presentation was part of a session titled: "Riding Coffee's Fourth Wave" at the 2011 Centennial Convention in New Orleans. These slides discuss the differences between Third Wave and Fourth Wave. Also covered is the new level of communication between the barista and the customer as well as the viability and future of "fourth wave"




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