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Single Serve presentation at the 2012 Coffee Summit discussing the current status of the single serve format in the U.S. and the outlook through 2017 for continued growth
Presentation by Paul Friel at the 2012 Coffee Summit discussing the role of technology in the evolution of customer engagement with companies. Use of social media tools was stressed as the primary way to engage with customers and to monitor what is being said about your brand.
Social Media presentation at the 2012 Coffee Summit covering the explosive impact of social media on the business world and the importance of having a comprehensive social media strategy and policy.
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