The Single-Cup Format: Another Year of Growth and Impact
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This 2013 edition gives an updated statistical analysis on consumer behaviors and attitudes toward single-cup brewing systems and options. The updated analysis exposes the impressive growth that has continued due to increased consumer adoption.
Like other reports in the NCA Market Research Series, The Single-Cup Format 2013: Another Year of Growth and Impact presents a deep analysis of consumer behavioral and attitudinal data, cross-tabulated with demographic information, as it specifically relates to the single-cup market. The 2013 findings uncover exciting developments, such as:
- 36% of single-cup brewer owners have owned their single-cup brewer for a year or longer, which is a significant increase compared to 24% in 2012.
- 12% of U.S. households own a single-cup brewing system, a 2% jump from last year.
- 13% have owned a single-cup brewing system before buying their current single-cup brewer compared to 6% in 2012.
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