Coffee Across Generations: An Analysis of Coffee Consumption by Age Generations


NCA National Coffee Drinking Trends (NCDT) Series Report Detailing Coffee Consumption Among Generational Age Groups

2013 Coffee Across Generations

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Coffee Across Generations is a new report in NCA's National Coffee Drinking Trends market research series. This special report takes a deep dive into the differences in habits, behaviors and attitudes of consumers in the widely recognized generational age groupings. The report identifies and contrasts all facets of coffee consumption among Millennials, Generation X, Baby Boomers and more mature consumers.

Among the data spelled out with detailed charts and analysis are: consumption frequency, coffee type including gourmet coffee beverages, share of cups of traditional versus gourmet coffees, place of consumption, time of day, coffee additive preferences, coffee and health attitudes, workplace coffee satisfaction, packaging choices, brewing method preferences, and single-serve format adoption statistics including time owned, likelihood of purchase, types of beverages made and quality attitudes.


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