Hotel Reservations


102nd NCA Convention

March 21-23, 2013

The Palace Hotel
San Francisco, CA


Hotel Accommodations:

W San Francisco

181 3rd Street.
San Francisco, CA 94103

Located in the heart of the SoMA district (a 6 minute walk from the Palace Hotel), W San Francisco is a gathering place for art exhibitions, film screenings, fashion and music events. With panoramic views of the Bay Bridge and city skyline, the dynamic W San Francisco is the place to relax, mingle, share, taste, and explore in San Francisco.  Guests can unwind in the heated lap pool, Zen, on the relaxing cabana-ringed outdoor terrace. Melt in Bliss® Spa's visionary 5,000-square-foot oasis. Then sip a signature elixir in the W Café and sample innovative, locally sourced cuisine at Trace Restaurant. 

NCA has negotiated an event room rate of $269 per night. Be sure to mention National Coffee Association or NCA to get the special rate and rooms are going fast, so make your room reservation by February 15, 2013 to guarantee your rate at $269.

•  Use this reservation link by clicking here
•  Call toll free (in the U.S.) 1-888-627-8391
•  Call 1-415-777-5300

The Palace Hotel – SOLD OUT
2 New Montgomery Street
San Francisco, CA 94105

The NCA special room rate is sold out.  Convention attendees may make a reservation with the W San Francisco, another Starwood Hotel and Resorts property.  Space at the W San Francisco is limited and early reservations are encouraged.

Getting There

From San Francisco International Airport
We recommend that you fly into San Francisco International Airport (Code SFO), which is an approximate 30-minute drive away from the hotel. The taxi cost for transportation to the hotel is $40-50.

For guests who wish to take the train, the Bay Area Rapid Transit (BART) train runs between SFO and San Francisco every 15 - 20 minutes. Simply board the any San Francisco bound train at the BART station located in the international terminal. Exit the train at the Montgomery Street Station. The Palace Hotel is located at the corner of Market and New Montgomery Street, directly across from the train station. The total cost is $8.10. Travel time is approximately 45 minutes.

From Oakland International Airport
For an equally convenient alternative, we recommend that guests fly into the Oakland International Airport (Code OAK), which is an approximate 35-minute drive away from the hotel. The taxi cost for transportation to the hotel is $55-65.

Bay Area Rapid Transit System (BART) is also available for those who wish to take the train.  Air Bart Shuttle leaves every 10 minutes and is $3 per person.   It will take you to the nearest BART station, which is Oakland Coliseum.  Take any San Francisco bound train and exit the Montgomery Station.  We are located at the corner of New Montgomery and Market.  The cost for the BART train is $3.80 per person.  Trains arrive every 10-15 minutes, travel time 45 minutes.