2011 Convention Program Agenda - National Coffee Association

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National Coffee Association Centennial Convention
March 16-19 2011
The Roosevelt Hotel, New Orleans

Program Agenda
Wednesday, March 16th
12:00 pm - 5:00 pm	Coffee Gives Back - Day of Service
6:00 pm - 8:00 pm	Coffee Gives Back - Day of Service Thank You Reception

Thursday, March 17th
11:00 am - 8:00 pm	Registration & Information Desk Hours
12:00 pm - 6:00 pm	Table-Top Exhibit Set Up Hours
1:30 pm - 1:45 pm	National Coffee Association Annual Meeting
2:00 pm - 6:00 pm	Guided Walking Tour of French Quarter Cafes
3:00 pm - 5:00 pm	Coffee, Culture, and Community Development - Vanderbilt University Symposium Bob Arceneaux, Orleans Coffee Exchange; Peter Martin, M.D., Vanderbilt Institute for Coffee Studies; Mark Pendergrast, author of “Uncommon Grounds”; Diego Pizano, Universidad de los Andes; Ricardo Villanueva Carrera, Anacafé; Edward Fischer, Vanderbilt Center for Latin American Studies (Moderator)
6:30 pm - 7:15 pm	First Time Attendee/New Member Reception
7:15 pm - 8:45 pm	Allied Welcome Reception

Friday, March 18th
7:30 am - 3:30 pm	Registration & Information Desk Hours
8:00 am - 8:30 pm	Networking Continental Breakfast
8:00 am - 3:30 pm	Table-Top Exhibit Hours
8:15 am	Willard Scott - Live Broadcast
8:30 am	Convention Welcome Dub Hay, svp global coffee authority at Starbucks Coffee Company; Chairman, NCA Board of Directors
8:55 am	Keynote Address Howard Schultz, chairman, president and chief executive officer, Starbucks Coffee Company
9:55 am	Mid-Morning Coffee Break
10:00 am	Spouse & Significant Others - Houmas House Tour
10:15 am - 11:15 am	James Carville & Mary Matalin - All's Fair: Love, War, and Politics
11:15 am - 12:00 pm	Spotlight on Producing Countries Jaime Duque (Colombia); Eduardo Sampaio (Brazil); Dr. Aderemi Banjoko, Eastern Dry Coffee Mill (Africa); Carlos Brando, P&A International Marketing (Moderator)
12:00 pm - 12:35 pm	The long and winding road: The transition from economic recovery to expansion G. Scott Clemons, Managing Director, Chief Investment Strategist, Investment & Wealth Management, Brown Brothers Harriman & Co.
12:40 pm - 2:15 pm	Business Luncheon - Ticketed Event ($100) John Besh, Executive Chef, TV Personality & Cookbook Author, New Orleans Ambassador, Besh Restaurant Group
2:30 pm - 3:45 pm	Breakout Sessions
	Using Social Media To Solve Common Business Problems John Moore, Consultant, Word of Mouth Marketing Association (WOMMA)
	Introduction to Cupping - Limit to 30 Participants, Pre-Registration Required Skip Finley, Technical Director, Cirqua Customized Water
	Advanced Coffee Hedging and Trading Using Listed and Over-The-Counter Tools Adam Ford, Senior VP, Sales; Zach Hollick, Derivatives Specialist; Cameron Maloney, Agricultural Commodities Macquarie Futures USA Inc.
6:45 pm - 7:15 pm	Second Line Parade From The Roosevelt To The New Orleans Board of Trade
7:15 pm - 9:00 pm	Theme Reception - New Orleans Board of Trade

Saturday, March 19th
8:00 am - 4:30 pm	Registration & Information Desk Hours
8:00 am - 2:30 pm	Table-Top Exhibit Hours
8:00 am - 8:30 am	Networking Continental Breakfast
8:30 am - 10:45 am	General Sessions
	Second Day Welcome
	Preview: 2011 National Coffee Drinking Trends Study Michael Edwards, Managing Partner, ART Marketing Insight
	Acrylamide, Coffee & Health Norm Ouellette, NCA Scientific Advisory Committee Member, VP Research & Development, Starbucks Coffee Co.; Craig Llewellyn, Research Principal, Global Toxicology-Scientific Affairs, Kraft Foods North America; Sandy McAlpine, President, Coffee Association of Canada; Roel Vaessen, Secretary General, European Coffee Federation
	Revolution & Evolution: How Cup of Excellence Has Changed the World of Coffee Susie Spindler, Executive Director, Cup of Excellence
10:45 am - 11:45 am	Networking Coffee Break
11:00 am - 2:00 pm	Spouse & Significant Others - New Orleans City Tour
11:15 am - 12:15 pm	Breakout Sessions
	Nescafé Plan - Panel Discussion Nicolas Hulliet, Nescafé Sustainability Manager, Nestlé USA; Sabrina Vigilante, Director - Sustainable Value Chains, Rainforest Alliance
	Water Chemistry and Its Effects on the Brewed Beverage Skip Finley, Technical Director, Cirqua Customized Water
	Food Safety Modernization Act Ryan Shadrick-Wilson, Associate, Hogan Lovells
12:30 pm - 2:00 pm	International Women's Coffee Alliance Luncheon Phyllis Johnson, President & Co-Founder, BD Imports
2:00 pm - 4:00 pm	The Ultimate Barista Challenge "Showdown" in New Orleans Heather Perry, Klatch Roasting, UBC Champion; David Buehrer, Greenway Coffee & Tea, UBC Champion; Sherri Johns, Whole Cup Coffee Consulting
7:00 pm - 8:00 pm	Chairman's Reception (Westfeldt Home)
8:00 pm - 12:00 am	Annual Banquet (Westfeldt Home)

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