2009 Convention Presentations PDF


This page contains PDF versions of presentations from the National Coffee Association's 98th Annual Convention
held in Boca Raton, FL March 19-21, 2009. Please note that though there were more speakers/sessions than are represented here, these are the sessions for which we have a PDF we can make available.

Presentation Title Presented By Download
Specialty Tea Fundamentals for Coffee and Tea Professionals Richard Guzauskas

PDF File

Digital Marketing in Challenging Times Ron Fierman, President, Digital Pulp
Gene Lewis, Partner, Digital Pulp

PDF File

Reading the Tea Leaves: Growing Sales & Profits with Tea

Joe Simrany, President of the Tea Association of the U.S.A.
Bill Bowron, Jr. of Red Diamond Coffee & Tea
Eliot Jordon, Director of Tea, Peet's Coffee & Tea
George Vukasin, Jr., EVP, Peerless Coffee and Tea

PDF File

Scientific Update: Coffee & Health

Norm Ouellette, VP Research & Development, Starbucks Coffee Company
Roger Cook, Director, Coffee Science Info Centre (CoSIC)
Candace L. Doepker, Ph.D., Manager, Product safety & Scientific Affairs, J.M. Smucker Company

PDF File

Case Study: How Green Mountain Coffee is Using Research in Coffee Communities to Change Their Business

Rick Peyser, Green Mountain Coffee Company

PDF File

Looking Ahead at the Commodities Market - A Journalist's Perspective

Marvin Perez, CoffeeNetwork.com

PDF File

International Women in Coffee (IWCA) Luncheon

David Neumann, Neumann Gruppe, AG
PDF File
Mitigating the Global Impact of Warming with a Credible Carbon Monitoring Methodology for Coffee Farms Sabrina Vigilante, Director, Markets (Americas and Australia), Sustainable Value Chains, Rainforest Alliance PDF File