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National Coffee Association Centennial Convention
March 16-19 2011
The Roosevelt Hotel
, New Orleans

Program Agenda

Wednesday, March 16th

12:00 pm - 5:00 pm

Coffee Gives Back - Day of Service

6:00 pm - 8:00 pm

Coffee Gives Back - Day of Service Thank You Reception
Thursday, March 17th

11:00 am - 8:00 pm

Registration & Information Desk Hours

12:00 pm - 6:00 pm

Table-Top Exhibit Set Up Hours

1:30 pm - 1:45 pm

National Coffee Association Annual Meeting

2:00 pm - 6:00 pm

Guided Walking Tour of French Quarter Cafes

3:00 pm - 5:00 pm

Coffee, Culture, and Community Development - Vanderbilt University Symposium
Bob Arceneaux, Orleans Coffee Exchange; Peter Martin, M.D., Vanderbilt Institute for Coffee Studies; Mark Pendergrast, author of “Uncommon Grounds”; Diego Pizano, Universidad de los Andes; Ricardo Villanueva Carrera, Anacafé; Edward Fischer, Vanderbilt Center for Latin American Studies (Moderator)

6:30 pm - 7:15 pm

First Time Attendee/New Member Reception

7:15 pm - 8:45 pm

Allied Welcome Reception
Friday, March 18th

7:30 am - 3:30 pm

Registration & Information Desk Hours

8:00 am - 8:30 pm

Networking Continental Breakfast

8:00 am - 3:30 pm

Table-Top Exhibit Hours

8:15 am

Willard Scott - Live Broadcast

8:30 am

Convention Welcome
Dub Hay, svp global coffee authority at Starbucks Coffee Company; Chairman, NCA Board of Directors
8:55 am

Keynote Address
Howard Schultz, chairman, president and chief executive officer, Starbucks Coffee Company    

 9:55 am Mid-Morning Coffee Break
 10:00 am Spouse & Significant Others - Houmas House Tour
10:15 am - 11:15 am James Carville & Mary Matalin - All's Fair: Love, War, and Politics
11:15 am - 12:00 pm Spotlight on Producing Countries
Jaime Duque (Colombia); Eduardo Sampaio (Brazil); Dr. Aderemi Banjoko, Eastern Dry Coffee Mill (Africa); Carlos Brando, P&A International Marketing (Moderator)

12:00 pm - 12:35 pm
The long and winding road: The transition from economic recovery to expansion
G. Scott Clemons, Managing Director, Chief Investment Strategist, Investment & Wealth Management, Brown Brothers Harriman & Co.

12:40 pm - 2:15 pm

Business Luncheon - Ticketed Event ($100)
John Besh, Executive Chef, TV Personality & Cookbook Author, New Orleans Ambassador, Besh Restaurant Group

2:30 pm - 3:45 pm

Breakout Sessions
  Using Social Media To Solve Common Business Problems
John Moore, Consultant, Word of Mouth Marketing Association (WOMMA)
  Introduction to Cupping - Limit to 30 Participants, Pre-Registration Required
Skip Finley, Technical Director, Cirqua Customized Water
  Advanced Coffee Hedging and Trading Using Listed and Over-The-Counter Tools
Adam Ford, Senior VP, Sales; Zach Hollick, Derivatives Specialist; Cameron Maloney, Agricultural Commodities
Macquarie Futures USA Inc.
6:45 pm - 7:15 pm Second Line Parade From The Roosevelt To The New Orleans Board of Trade

7:15 pm - 9:00 pm

Theme Reception - New Orleans Board of Trade
Saturday, March 19th  

8:00 am - 4:30 pm

Registration & Information Desk Hours

8:00 am - 2:30 pm

Table-Top Exhibit Hours

8:00 am - 8:30 am

Networking Continental Breakfast

8:30 am - 10:45 am

General Sessions
  Second Day Welcome
  Preview: 2011 National Coffee Drinking Trends Study
Michael Edwards, Managing Partner, ART Marketing Insight
  Acrylamide, Coffee & Health
Norm Ouellette, NCA Scientific Advisory Committee Member, VP Research & Development, Starbucks Coffee Co.;
Craig Llewellyn, Research Principal, Global Toxicology-Scientific Affairs, Kraft Foods North America; Sandy McAlpine, President, Coffee Association of Canada; Roel Vaessen, Secretary General, European Coffee Federation


Revolution & Evolution: How Cup of Excellence Has Changed the World of Coffee
Susie Spindler, Executive Director, Cup of Excellence

 10:45 am - 11:45 am Networking Coffee Break

11:00 am - 2:00 pm

Spouse & Significant Others - New Orleans City Tour

11:15 am - 12:15 pm

Breakout Sessions
  Nescafé Plan - Panel Discussion
Nicolas Hulliet, Nescafé Sustainability Manager, Nestlé USA;
Sabrina Vigilante, Director - Sustainable Value Chains, Rainforest Alliance
  Water Chemistry and Its Effects on the Brewed Beverage
Skip Finley, Technical Director, Cirqua Customized Water
  Food Safety Modernization Act
Ryan Shadrick-Wilson, Associate, Hogan Lovells

12:30 pm - 2:00 pm

International Women's Coffee Alliance Luncheon
Phyllis Johnson, President & Co-Founder, BD Imports

2:00 pm - 4:00 pm

The Ultimate Barista Challenge "Showdown" in New Orleans
Heather Perry, Klatch Roasting, UBC Champion; David Buehrer, Greenway Coffee & Tea, UBC Champion; Sherri Johns, Whole Cup Coffee Consulting

7:00 pm - 8:00 pm

Chairman's Reception (Westfeldt Home)

8:00 pm - 12:00 am

Annual Banquet (Westfeldt Home)

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