NCA Market Research

The NCA Market Research Series is comprised of market studies, each with a distinct focus to expand the breadth and depth of actionable market intelligence available to the industry, and to propel strategic planning and product development. The  National Coffee Drinking Trends (NCDT) has been the industry’s gold standard for over 60 years. This study provides a broad range of key data and analysis about American coffee drinkers, such as, average daily consumption for the past day, week and year; how, where and when coffee is consumed, including both home and workplace consumption; how often coffee is consumed, during which times of day, and in what quantities, and much more. You can find all of the NCA's market research studies in the Market Research Publications section.


Market Research Publications ››

Authoritative Coffee Consumption Research


Publications Store ››

NCA now offers a selection of best-selling coffee related books and videos.



NCA has partnered with STUDYLOGIC to provide NCA members with access to valuable competitive market data.