This page contains a selection of presentations and handouts, in PDF format, from the National Coffee Association's Fall Educational Conference, held in New York City, October 16-17, 2003. These presentations are made available to convention attendees and NCA members.
| Session |
Speaker |
Download |
|
Achieving Global Sustainability
|
Marc Beckman, NKG |
PDF file
|
| Attributes of the Modern Can |
Frank Shriver |
PDF file |
| Coffee Agriculture and Processing |
Paul J. Fisher |
PDF file |
|
Details of Industrial Can
|
Frank Shriver |
PDF file |
| Selling the Mystique of Single Origin Coffee |
Willem J. Boot, Boot Coffee Consulting |
PDF file
|
| Coffee Grading Basics - George Saffadi |
George Saffadi, Armenia Coffee Corporation |
PDF file
|
|
Coffee and Health—
Oxymoron No More?
|
Dan Steffen PhD,
Kraft Foods
|
PDF file
|
| Crisis Communications |
Gary Goldstein |
PDF file |
| Corporate Social Responsibility |
Rick Peyser, Green Mountaiun Coffee Roasters
|
PDF file |
|
Keeping Marketing In Line with Your Core Mission
|
Bill Gerety, Dunkin Donuts |
PDF file |
| A Flexible Packaging View |
Jeff Clark, Curwood Inc. |
PDF file |
| Crisis Management Planning |
Gary Goldstein |
PDF file |
| Media Cascades |
Gary Goldstein |
PDF file |
| Media Coaching Rules |
Gary Goldstein |
PDF file |
| Liquid Coffee the Next Generation |
M. Bindel |
PDF file |
|
Brewing Good Coffee
Starts with Good Water
|
Robert Governal Phd,
CUNO
|
PDF file |
| Robustas... Marketing Factors... |
Pierre E. Leblache, World Alliance of Gourmet Robustas
|
PDF file |
| Robustas... The Full Story... |
Pierre E. Leblache, World Alliance of Gourmet Robustas
|
PDF file |
|
Coffee Basics
|
Randy Pope
|
PDF file |
| Quality in the Roasting Room |
Howard Weiss
|
PDF file |
| Revised Can Lingo |
Frank Shriver
|
PDF file |
|
Thinking Outside The Cup
|
Ralph Russo
|
PDF file |
|
Coffee Agriculture and Processing
|
Paul J. Fisher
|
PDF file |
|
Robustas... Memories of Glory
|
Pierre E. Leblache, World Alliance of Gourmet Robustas
|
PDF file |
| The Importance of Brands |
Tim Hand,
Kraft Vending
|
PDF file |
| Tin Cans -The EcoFriendly Package |
Frank Shriver
|
PDF file |
