This page contains a selection of presentations and handouts, in PDF format,  from the National Coffee Association's Fall Educational Conference, held in New York City, October 24-25, 2002. These presentations are made available to convention attendees and NCA members.

 

 

Session	Speaker	Download
Coffee Appellation Update	Willem Boot, Boot Coffee Consulting	PDF file
Long-term Contracts: Pros & Cons	Mary J. William, Starbucks Coffee Co.	PDF file
Green Coffee Arbitration: How and Why It Works	Richard Etkin, Mercon Coffee Corp.	PDF file
Liquid Coffee Market - How Big Is It	Paul Kalenian, X Cafe	PDF file
The Convenience Store Experience: A Look At Coffee Purchasing Patterns	Mike Sabino, Independent Consultant	PDF file
Achieving Market Success with Iced/Iced Blended Coffee Beverages	Kevin Tochia, Dunkin' Donuts	PDF File
Build Brand Loyalty by Educating Coffee Consumers	Willem Boot, Boot Coffee Consulting	PDF file
Coffee Retail Opportunities in Non-Traditional Settings	Sylvia Wulf, Sara Lee Coffee & Tea	PDF file
Bew-by-Pack Trends in OCS	Frank LaRusso, FLAVIA Beverage Systems	PDF file
New Age of Solubles	Brigid Gilmore, Nestle USA	PDF file
The Anatomy of Innovation Malpractice	Calvin Hodock, THe Hodock Group	PDF file