Bean Business Basics - 2nd Edition By Ed Arvidson, Bruce Milletto, Victor Bogart
Bean Business Basics, a 690-page coffee business start-up/operational manual, is unlike any book currently on the market. It is the definitive guide for those starting a retail coffee business and a great manual for existing coffee businesses. Bean Business Basics was written by the professionals who have consulted and trained thousands of gourmet coffee bar employees across the country and around the world. Buying this book is like purchasing tens of thousands of dollars of consulting services.

Member Price: $189.95 Non-Member Price: $199.95
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Effective & Essential Marketing for the Specialty Coffee Retailer
Serving the best coffee in town won’t help your business if no one knows about it! In Effective & Essential Marketing for the Specialty Coffee Retailer, Bruce Milletto gives you access to his vast knowledge of the specialty coffee industry and explains how thoughtful attention to promoting your business can mean the difference between becoming your community’s “third place” and being in third place.

Effective marketing creates awareness of — and loyalty to — your brand in your community, even when the mega chains come to town. This book gives you the tools you need to use your passion for coffee and your distinct advantage as a local business to compete effectively against the corporate giants.

Member Price: $56.95 Non-Member Price: $59.95
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