Coffee House Business Resources
NCA has assembled some of the most popular coffee book titles that address the needs of Coffee House owners and entrepreneurs. Whether you are looking for technical information on coffee manufacturing or how to start your own coffee bar, you're likely to find the book you need here.
Bean Business Basics | Third Edition
740-Page Coffee Business Startup/Operational Manual
Are you considering opening a specialty coffee business? Do you already own an existing operation? Are you realizing the level of success you had hoped for?
Bean Business Basics is the definitive how-to manual for opening and operating a retail specialty coffee business. The third edition has been thoroughly updated and expanded to meet the needs of today's specialty coffee entrepreneur. Thousands of copies of the first and second editions have been sold since the book's original publication in 1997.
Highlights of the new edition include four new chapters, thorough updates of existing material and a CD-ROM of the book's operational forms, previously only available as an appendix. Financial data contained within the book has been reassessed, making this book a true operational manual.
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Effective & Essential Marketing for the Specialty Coffee Retailer (2013 Edition)
Brand New 2nd Edition - 2013- Just Released...
Authored by Bruce Milletto
2005 winner of the Specialty Coffee Association of America's "Best New Educational Product" award, now updated for 2013!
Serving the best coffee in town won't help your business if no one knows about it! In Effective & Essential Marketing for the Specialty Coffee Retailer, Bruce Milletto gives you access to his vast knowledge of the specialty coffee industry and explains how thoughtful attention to promoting your business can mean the difference between becoming your community's third place and being in third place.
Effective marketing creates awareness of [and loyalty to] your brand in your community, even when the mega chains come to town. This book gives you the tools you need to use your passion for coffee and your distinct advantage as a local business to compete effectively against the corporate giants.
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