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Market Research Publications

All market research publications offered by NCA other than the National Coffee Drinking Trends, including the Single-Cup Format Report, Coffee Across Generations Report, Ethnicity and Coffee Report, Consumer Emotions & Personality Report, Out-of-Home Coffee Consumption Report, Drivers and Barriers Report and the Regional Analysis Report. 

Please Note: To receive Member Discount pricing, you must first log into the Members Only area, then return to the store to continue shopping.


2013 Single-Cup Format Report

Another Year of Growth and Impact

This 2013 edition gives an updated statistical analysis on consumer behaviors and attitudes toward single-cup brewing systems and options. The updated analysis exposes the impressive growth that has continued due to increased consumer adoption.

Please select this option if you are purchasing your first copy of The Single-Cup Format Report.


Member Price: $195.00 Non-Member Price: $345.00
This item is in stock.

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2013 Single-Cup Format Report - GCA, CAC, NAMA & SCAA Members

Only members of GCA, CAC, NAMA & SCAA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $275.00
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2013 Single-Cup Format Report - GCA, CAC, NAMA & SCAA Members Add'l Copy

This special reduced price is available only to members of the GCA, CAC, NAMA and SCAA. Please select this option if you or someone in your organization has already purchased one copy of the report at the full GCA, CAC, NAMA and SCAA.


Price: $230.00
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2013 Single-Cup Format Report Add'l Copy

Please select this option if you or someone in your company has already purchased one copy of the report at the full price.


Member Price: $165.00 Non-Member Price: $345.00
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2013 Coffee Across Generations

An Analysis of Coffee Consumption by Age Generations

An NCA National Coffee Drinking Trends (NCDT) Series Report Detailing Coffee Consumption Among Generational Age Groups

Please select this option if you are purchasing your first copy of Coffee Across Generations.


Member Price: $195.00 Non-Member Price: $345.00
This item is in stock.

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2013 Coffee Across Generations - GCA, CAC, NAMA & SCAA Members

Only members of GCA, CAC, NAMA & SCAA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $275.00
This item is in stock.

Quantity:

2013 Coffee Across Generations - GCA, CAC, NAMA & SCAA Members Add'l Copy

This special reduced price is available only to members of the GCA, CAC, NAMA and SCAA. Please select this option if you or someone in your organization has already purchased one copy of the report at the full GCA, CAC, NAMA and SCAA.


Price: $230.00
This item is in stock.

Quantity:

2013 Coffee Across Generations Add'l Copy

Please select this option if you or someone in your company has already purchased one copy of the report at the full price.


Member Price: $165.00 Non-Member Price: $345.00
This item is in stock.

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2012 Ethnicity and Coffee Data Tables

All the data tables underlying the Ethnicity and Coffee Report. This will give you ready access to more than 1500 pages.


Member Price: $3,250.00 Non-Member Price: $3,950.00
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2012 Ethnicity and Coffee Report

A Focus on Hispanic-American and African-American Coffee Consumption Across the U.S. Market

Whether you're a marketer, roaster, manufacturer, trader, wholesaler or distributor, Ethnicity and Coffee is the study that will help you understand more about the needs of your changing customer base, how to market your brand more effectively and what you need to think about to plan strategically for the future.

Please select this option if you are purchasing your first copy of Ethnicity and Coffee.


Member Price: $475.00 Non-Member Price: $695.00
This item is in stock.

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2012 Ethnicity and Coffee Report - GCA, CAC, NAMA & SCAA Members

Only members of GCA, CAC, NAMA & SCAA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $595.00
This item is in stock.

Quantity:

2012 Ethnicity and Coffee Report - GCA, CAC, NAMA & SCAA Members Add'l Copy

This special reduced price is available only to members of the GCA, CAC, NAMA and SCAA. Please select this option if you or someone in your organization has already purchased one copy of the report at the full GCA, CAC, NAMA and SCAA.


Price: $545.00
This item is in stock.

Quantity:

2012 Ethnicity and Coffee Report Add'l Copy

Please select this option if you or someone in your organization has already purchased one copy of the report at the full price.


Member Price: $395.00 Non-Member Price: $695.00
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2010 Behaviors & Attitudes: Age, Gender, and Ethnicity

"Behaviors & Attitudes: Age, Gender, Ethnicity,” a supplemental report to the 2010 NCDT, is a targeted market research report that provides in-depth analysis and understanding into consumer coffee consumption by age, gender and ethnicity.


Member Price: $145.00 Non-Member Price: $295.00
This item is in stock.

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2010 Behaviors & Attitudes: Age, Gender, Ethnicity Add'l Copy

Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $95.00 Non-Member Price: $145.00
This item is in stock.

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2010 Behaviors & Attitudes: Age, Gender, and Ethnicity - SCAA, NAMA & CAC Members

Only members of SCAA & NAMA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $225.00
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2010 Behaviors & Attitudes: Age, Gender, Ethnicity - SCAA, NAMA & CAC Members Add'l Copy

Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $110.00
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2009 Digging Deeper into Demographics

"Digging Deeper into Demographics,” a supplemental report to the 2009 NCDT, is a targeted market research report that provides in-depth analysis and understanding into consumer coffee consumption by age, gender and ethnicity.

Please select this option if you are purchasing your first copy of the report. NCA Members must be logged in to access the Member Price.


Member Price: $145.00 Non-Member Price: $295.00
This item is in stock.

Quantity:

2009 Digging Deeper into Demographics Add'l Copy

Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $95.00 Non-Member Price: $165.00
This item is in stock.

Quantity:

2009 Digging Deeper into Demographics - SCAA, NAMA & CAC Members

Only members of SCAA & NAMA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Member Price: $225.00 Non-Member Price: $295.00
This item is in stock.

Quantity:

2009 Digging Deeper into Demographics SCAA, NAMA & CAC Members Add'l Copy
Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $110.00
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Consumer Emotions and Personality Report

The Consumer Emotions and Personalities Report is geared toward understanding and interpreting the subconscious drivers of coffee consumption. This report is a supplement to the 2008 National Coffee Drinking Trends Study. Please select this option if you are purchasing your first copy of the report. NCA Members must be logged in to access the Member Price.


Member Price: $145.00 Non-Member Price: $295.00
This item is in stock.

Quantity:

Consumer Emotions & Personality Report - SCAA, NAMA & CAC

Only members of SCAA & NAMA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $200.00
This item is in stock.

Quantity:

Consumer Emotions & Personality Report Additional Copies

Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $95.00 Non-Member Price: $145.00
This item is in stock.

Quantity:

Consumer Emotions & Personality Report SCAA, NAMA & CAC Additional Copies
Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $110.00
This item is in stock.

Quantity:

2008 Out-of-Home Coffee Consumption Report

A comprehensive review and analysis of the Out-of-Home consumption data from the National Coffee Drinking Trends study.


Member Price: $145.00 Non-Member Price: $295.00
This item is in stock.

Quantity:

2008 Out-of-Home Additional Copies
Additional Copy Price. Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $95.00 Non-Member Price: $145.00
This item is in stock.

Quantity:

2008 Out-of-Home SCAA, NAMA & CAC Member Pricing

Only members of SCAA & NAMA are elegible to purchase the Out of Home at the price listed below. Membership will be verified prior to shipment.


Price: $200.00
This item is in stock.

Quantity:

2008 Out-of-Home SCAA, NAMA & CAC Add'l Copies
Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $110.00
This item is in stock.

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Drivers and Barriers Report

This report examines the barriers and drivers to coffee consumption among key consumer demographics – age, region,heavy/light/nondrinkers, drinkers of traditional coffee,gourmet coffee, decaffeinated coffee, instant coffee, etc.

This study shows how consumers can be segmented according to unique drivers and barriers, providing critical insight into how to develop messaging to accentuate motivators and downplay barriers.

This report is a supplement to the 2007 National Coffee Drinking Trends Report.


Member Price: $145.00 Non-Member Price: $295.00
This item is in stock.

Quantity:

Drivers and Barriers Report Additional Copies
Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $95.00 Non-Member Price: $145.00
This item is in stock.

Quantity:

Drivers and Barriers SCAA, NAMA & CAC
Only members of SCAA & NAMA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $200.00
This item is in stock.

Quantity:

Drivers and Barriers SCAA, NAMA & CAC Additional Copies
Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $110.00
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Drivers and Barriers Data Tables
Tabulations of all collected data for the Drivers and Barriers report in electronic format.


Price: $3,250.00
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NCDT Baby Boomers Report
The Baby Boomers Report offers extensive segment-specific data, along with comparisons with other generations and among younger versus older Boomers. The data are based on NCA’s exclusive nationwide survey of consumers that has set the standard for tracking consumption habits in the U.S. since 1950. Among generation-specific data offered are weekly and annual consumption of total coffee and gourmet coffee beverages, type of coffees consumed, roast preferences, time and location of consumption and share of cups.


Member Price: $145.00 Non-Member Price: $295.00
This item is in stock.

Quantity:

NCDT Baby Boomers Report - Additional Copy Pricing
Additional Copy Price. Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $95.00 Non-Member Price: $145.00
This item is in stock.

Quantity:

NCDT Baby Boomers Report SCAA, NAMA & CAC Member Pricing
Only members of SCAA & NAMA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $200.00
This item is in stock.

Quantity:

NCDT Baby Boomers Report SCAA, NAMA & CAC Add'l Copy Pricing
Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $110.00
This item is in stock.

Quantity:

Regional Analysis
With this supplemental report, NCA analyses the data from the 2006 National Coffee Drinking Trends Study in a way that is more meaningful to coffee companies operating regionally, as well as those operating nationally who must provide product mix based on regional realities.


Member Price: $145.00 Non-Member Price: $295.00
This item is in stock.

Quantity:

Regional Analysis SCAA, NAMA & CAC
With this supplemental report, NCA analyses the data from the 2006 National Coffee Drinking Trends Study in a way that is more meaningful to coffee companies operating regionally, as well as those operating nationally who must provide product mix based on regional realities.


Price: $200.00
This item is in stock.

Quantity:

Regional Analysis SCAA, NAMA & CAC Additional Copies
With this supplemental report, NCA analyses the data from the 2006 National Coffee Drinking Trends Study in a way that is more meaningful to coffee companies operating regionally, as well as those operating nationally who must provide product mix based on regional realities.


Price: $110.00
This item is in stock.

Quantity:




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