U.S. Coffee Consumption Insights: 2014 Trends, 2015 Predictions
February 11, 2015
NCA Members access
US Coffee Consumption Presentation Slides
Over the years, the industry has witnessed dramtic changes in U.S. coffee consumption habits. Publications like the NCA's National Coffee Drinking Trends and StudyLogic's Data Scorecards have been providing valuable data to keep businesses ahead of the curve. This webinar will complement these publications by diving into the data and presenting a detailed analysis of U.S. coffee consumption and the potential growth and challenges for the year ahead. Samuel Nahmias of StudyLogic will provide expert statistical analysis and demonstrate the importance that consumption data could have on your business and the coffee industry.
The webinar covers:
- U.S. Units and Sales Market sizing for Total Coffee for In-Home, At-Work and Away-From-Home/Restaurant
- Historical Performance and Future Growth Opportunities in Hot Brewed, Iced-Brewed, Hot Espresso, Iced Espresso and Blended/Frozen Coffee Beverages
- Total Beverage Consumption vs. Total Coffee and Market Share Shifting
- Top performing Designated Market Areas in the U.S. for 2014 and likely for 2015
- Potential growth opportunity and challenges for 2015
| Samuel Nahmias, EVP & COO, StudyLogic |
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Samuel Nahmiasis the principal and Chief Operating Officer at StudyLogic. He oversees StudyLogic’s entire staff, ranging from analysts to account managers. Under Samuel’s direction, the company enhanced their products and grew its sales threefold. Today, StudyLogic works with over 300 Food Service companies worldwide and is the country’s premier tracker of local market data.
Samuel’s previous work experience includes working for Starbucks in an entrepreneurial role reporting in to senior management. At Starbucks, he was responsible for educating over 500 marketing staff members, helping them gain a thorough understanding of their local markets. Samuel ultimately joined StudyLogic as an executive director and partner before moving up to Chief Operating Officer.
Samuel graduated with a degree in Business Finance and Macro-economics from the Albert Einstein School of Economics in Mexico City.
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For additional information or questions please contact Matthew Cariani at mcariani@ncausa.org