Matthew Barry of Euromonitor International will provide an overview of the US coffee landscape, discussing emergent trends and outlook for the category. Corporate consolidation, a maturing pod market and strong health and wellness trends are shaking up the category, providing threats to some formats of coffee while providing opportunities in others. This webinar will provide an overview both of the status of coffee in America at the start of 2019 and as well as predictions for the future direction of the category for the next several years.
This webinar will help answer:
- What are the underlying dynamics of the US coffee market?
- What growth opportunities are left in the maturing coffee pod segment?
- How are wider trends in American beverages boosting RTD and cold coffee formats?
- How are emerging trends in functional beverages being reflected in coffee?
Watch the video: Coffee Market Trends 2019