US Coffee Outlook 2019
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US Coffee Outlook 2019

NCA Member Only Access
Webinar Recording   Presentation Slides

Matthew Barry of Euromonitor International will provide an overview of the US coffee landscape, discussing emergent trends and outlook for the category. Corporate consolidation, a maturing pod market and strong health and wellness trends are shaking up the category, providing threats to some formats of coffee while providing opportunities in others. This webinar will provide an overview both of the status of coffee in America at the start of 2019 and as well as predictions for the future direction of the category for the next several years.

This webinar will help answer:

  1. What are the underlying dynamics of the US coffee market?
  2. What growth opportunities are left in the maturing coffee pod segment?
  3. How are wider trends in American beverages boosting RTD and cold coffee formats?
  4. How are emerging trends in functional beverages being reflected in coffee?

Watch the video: Coffee Market Trends 2019


Matthew Barry, Senior Beverages Analyst, Euromonitor International
Mark Corey

Matthew Barry specializes in global trends in non-alcoholic beverages. He is particularly interested in how economic growth and changing demographics are affecting the global beverage industry. His insights have appeared in such publications as The Wall Street Journal, The New York Times, and Beverage Daily, and he is a regular contributor to trade and industry publications. Matthew holds a degree in International Relations from Knox College and has been with Euromonitor International since 2015.

For additional information or questions please contact Matthew Cariani at mcariani@ncausa.org

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Here are 5 (of the many) great reasons to attend the NCA 2020 Convention:

1. Networking that's worth your time

One conversation with the right person can change everything.

We've designed our programming for 2020 to ensure that you'll have maximum opportunities to connect with the people you want to meet -- including a networking lunch for everyone, coffee breaks, and nightly social events like our industry happy hour and "Welcome to Texas" kickoff party.

2. Education for the real world

Coffee is complicated -- from market price fluctuation to understanding the latest food science and coffee trends. And, like most things, the best way to learn is to dive in headfirst. This year we've packed our program with dozens of speakers, panels, and educational breakout sessions to help you gain the knowledge and insights that are most relevant to you.

3. Professional development

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4. Industry innovation

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Find new inspiration to bring back to the office, whether it's from a keynote speaker or exhibitor. Maybe you'll discover the next big thing in coffee - or come up with your own.

5. Get involved

Tap into the (well-caffeinated) energy of the NCA coffee community! Convention offers many opportunities to give back to the industry or local community, make new connections, and discover new ways to collaborate.

Consider signing up for the local Coffee Gives Back day of service, contributing a blog post on your experience, or join the conversation at a breakout session.

 

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