RTD Coffee in the US Beverage Landscape
>

| |Join NCA!

Role of RTD Coffee in the Competitive U.S. Beverage Landscape

NCA Member Only Access
Webinar Recording   Presentation Slides

The U.S. beverage market has gotten increasingly competitive with new products and categories emerging. Once challenged, today the RTD coffee segment has been experiencing strong growth from a small base. Hear about overall beverage industry trends and the role of RTD coffee in this webinar.

This webinar will highlight:

  • The key industry trends shaping the refreshment beverage market and RTD coffee;
  • How RTD coffee is performing compared to other refreshment beverage categories;
  • Which product innovation trends have been integral in boosting the RTD coffee segment;
  • What the outlook is for category performance in the coming years.

Presenter

Hemphill

Gary Hemphill, Managing Director of Research, Beverage Marketing Corporation

Gary A. Hemphill is Managing Director of Research at Beverage Marketing Corporation. In that role, he directs the company’s extensive information products and services, consisting of comprehensive beverage databases, market reports, directories, tracking services and customized information consulting projects.

Mr. Hemphill directs the company’s pre-eminent beverage database DrinkTell. It is the only comprehensive total market U.S. beverage database tracking all beverage categories. In addition, he has created and maintained proprietary beverage industry information systems for clients in the U.S. and Canada -- helping to provide clients with the overall insights they need to make their strategic, planning and marketing decisions that are critical to their success.

Mr. Hemphill has more than 25 years experience in the beverage industry. Previously, he served as editor of the trade publication Beverage Industry and he also directed new product publicity for the Pepsi-Cola Company where he contributed to a range of assignments. Previous to those positions, Mr. Hemphill held various newspaper writing and editing positions.

Mr. Hemphill is widely quoted in the press and has often been interviewed on both TV and radio on issues of critical importance to the beverage industry. He has spoken at a range of conferences, conventions and industry events including InterBev, the Beverage Forum, the NAMA (vending) trade show, the FMI convention, World Juice, the International Dairy Show, the Tea Association annual meeting and many others.

5 Reasons to Attend the NCA Convention

Here are 5 (of the many) great reasons to attend the NCA 2020 Convention:

1. Networking that's worth your time

One conversation with the right person can change everything.

We've designed our programming for 2020 to ensure that you'll have maximum opportunities to connect with the people you want to meet -- including a networking lunch for everyone, coffee breaks, and nightly social events like our industry happy hour and "Welcome to Texas" kickoff party.

2. Education for the real world

Coffee is complicated -- from market price fluctuation to understanding the latest food science and coffee trends. And, like most things, the best way to learn is to dive in headfirst. This year we've packed our program with dozens of speakers, panels, and educational breakout sessions to help you gain the knowledge and insights that are most relevant to you.

3. Professional development

Developing strong industry leadership is critical for the future of coffee.

Whether you're looking to grow your own career or develop talent within your organization, our Convention provides opportunities to strengthen leadership skills and learn more about the business of coffee - from the Next Generation Council to events where you could meet your next business partner.

4. Industry innovation

Ideas are like coffee - fresh is better.

Find new inspiration to bring back to the office, whether it's from a keynote speaker or exhibitor. Maybe you'll discover the next big thing in coffee - or come up with your own.

5. Get involved

Tap into the (well-caffeinated) energy of the NCA coffee community! Convention offers many opportunities to give back to the industry or local community, make new connections, and discover new ways to collaborate.

Consider signing up for the local Coffee Gives Back day of service, contributing a blog post on your experience, or join the conversation at a breakout session.

 

Register Online