The Shifting Landscape for Office Coffee Service
June 23, 2015
NCA Members access
Office Coffee Service Webinar Slides
On-Demand Webinar Recording
Drawing on Packaged Facts’ report on Office Coffee Service in the U.S.: Market Trends and Opportunities (March 2015), this webinar lays out the opportunities, challenges and trends shaping the office coffee service market.
Research reveals significant room for office coffee service market growth remains. Although many employees view coffee as a productivity tool, and consider high-quality office coffee to be an important perk, employers still pick up less than half of the tab. Convincing employers that office coffee service can increase productivity and morale—and thereby justify the cost associated with office coffee service, particularly in the case of K-Cups—remains key to the market’s success.
The webinar covers:
- Office coffee service market sizing and forecasting
- Opportunities and challenges to market growth
- Coffee procurement methods and coffee beverage types chosen by employees, including demographic analysis
- Employee attitudes related to coffee (including single-cup) and other beverage selections at work
- Role of coffee menu trends in office coffee service
|David Sprinkle, Research Director, Packaged Facts
David Sprinkleis the research director at Packaged Facts and a specialist in food industry consumer insights. He has contributed to trade publications including Gourmet Retailer, Natural Products Insider, and Progressive Grocer, and presented at industry conferences including National Coffee Association, World Tea Expo, Healthy Beverages Expo, Fancy Food Show, Ingredient MarketPlace, and IFT Wellness. Book-length publications through Packaged Facts include Premium Consumers and the New Economy and Americans in 2020.
David has an MBA from Tulane University in New Orleans, where he also taught business communications.
For additional information or questions please contact Matthew Cariani at firstname.lastname@example.org