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Understanding Gen Z & Coffee

NCA Member Only Access
Webinar Recording   Presentation Slides

The millennial cohort has left their mark upon the foodservice - premise landscape and continues to be a driving force for change across the industry. However, as many millennials have transitioned into the next life stage (over 80% of births in the U.S. last year were to millennial parents!) it is time to address the arrival of Gen Z. A keen understanding of your next wave of consumers will be necessary to overcome today’s challenging environment and grow your business. 

Learn essential insights that will help you connect with Gen Z and begin building loyalty with this important consumer group.

This webinar will look at Gen Z through the lens of current hot topics:

  • Overall foodservice engagement and key preferences
  • Emerging channels and the on-demand mindset
  • The importance of balance between tech and traditional elements of service
  • Coffee preferences (including where Gen Z is purchasing their celebrated iced coffee!)

Presented By

Robert Byrne, Senior Manager, Consumer Insights, Technomic
Robert Byrne

Robert Byrne manages Technomic’s comprehensive consumer brand tracking program, which provides ongoing tracking of chain brand health and consumer attitudes and usage. He also specializes in crafting custom trend reports and presentations utilizing consumer, menu and industry insights.

 

For additional information or questions please contact Matthew Cariani at mcariani@ncausa.org

WEBINAR SPONSOR

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