Coffee on the Go
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coffee-on-the-go

Coffee-on-the-Go

NCA Member-Only Access

Webinar Presentation Slides    Webinar Presentation Video

Packaged Facts will present all-new consumer survey data on the market for out-of-home coffee, including frequency of purchasing, channels purchased from, and frequent purchaser demographics, tied in to larger restaurant chain usage and retail product purchasing patterns.

This consumer insights presentation on the coffee-on-the-go (away from home) market will feature proprietary data from a June 2017 Packaged Facts survey, as well as other sources:

  • A third of U.S. adults buy coffee-on-the-go at least once a week; among these consumers, a fourth buy coffee-to-go daily.
  • 35-44 year-olds and urbanites are top consumers of coffee-on-the-go, and the Northeast, rather than the West Coast, is the prime region.
  • Among coffee-on-the-go consumers, the flavor of the coffee, convenience, price, speed of pick up, the aroma of the coffee, variety, and coffee flavoring options are all top considerations for choosing where to buy.
  • Nearly half of coffee-on-the-go consumers buy canned/bottled coffee drinks at retail, compared with only a fourth of U.S. adults overall.
David Sprinkle, Research Director, Packaged Facts
David Sprinkle

David Sprinkle is the research director at Packaged Facts and a specialist in food industry consumer insights. He has contributed to trade publications including Gourmet Retailer, Natural Products Insider, and Progressive Grocer, and presented at industry conferences including National Coffee Association, World Tea Expo, Healthy Beverages Expo, Fancy Food Show, Ingredient MarketPlace, and IFT Wellness. Book-length publications through Packaged Facts include Premium Consumers and the New Economy and Americans in 2020.

David has an MBA from Tulane University in New Orleans, where he also taught business communications.

For additional information or questions please contact Matthew Cariani at mcariani@ncausa.org

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5 Reasons to Attend the NCA Convention

Here are 5 (of the many) great reasons to attend the NCA 2020 Convention:

1. Networking that's worth your time

One conversation with the right person can change everything.

We've designed our programming for 2020 to ensure that you'll have maximum opportunities to connect with the people you want to meet -- including a networking lunch for everyone, coffee breaks, and nightly social events like our industry happy hour and "Welcome to Texas" kickoff party.

2. Education for the real world

Coffee is complicated -- from market price fluctuation to understanding the latest food science and coffee trends. And, like most things, the best way to learn is to dive in headfirst. This year we've packed our program with dozens of speakers, panels, and educational breakout sessions to help you gain the knowledge and insights that are most relevant to you.

3. Professional development

Developing strong industry leadership is critical for the future of coffee.

Whether you're looking to grow your own career or develop talent within your organization, our Convention provides opportunities to strengthen leadership skills and learn more about the business of coffee - from the Next Generation Council to events where you could meet your next business partner.

4. Industry innovation

Ideas are like coffee - fresh is better.

Find new inspiration to bring back to the office, whether it's from a keynote speaker or exhibitor. Maybe you'll discover the next big thing in coffee - or come up with your own.

5. Get involved

Tap into the (well-caffeinated) energy of the NCA coffee community! Convention offers many opportunities to give back to the industry or local community, make new connections, and discover new ways to collaborate.

Consider signing up for the local Coffee Gives Back day of service, contributing a blog post on your experience, or join the conversation at a breakout session.

 

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