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Convention Speakers

This year, discover something different. Get inspired by our lineup of keynote speakers.

Harnessing your Power to Create Change

Derreck Kayongo
Business Visionary, Global Soap Project Founder & CEO of the Center for Civil and Human Rights


In an extraordinary keynote that brought attendees at the sold-out 2016 ASAE (American Society of Association Executives) Meeting & Exposition to their feet, Derreck Kayongo energized thousands of association professionals with his compelling and courageous story of survival, discovery and humanitarianism. From a young Ugandan refugee to a successful entrepreneur, human rights activist and renowned global health expert, Kayongo galvanizes audiences to seize the power of observation to identify issues and effectively solve any challenge. With undeniable charm, palpable passion, and endearing wit, Kayongo brings his story and guiding principles, coined as S.E.L.F., standing for service, education, leadership and faith, to life in emotionally packed presentations that stay with you long after his closing remarks.

Kayongo is the founder of the Global Soap Project, which recycles partially used and discarded bars of soap from thousands of hotels and redistributes it to disadvantaged populations around the world. Since its founding in 2009, the Project has distributed soap to more than 90 countries where close to 2 million lives are claimed each year due to lack of proper hygiene.

Kayongo’s experience as a human rights activist, combined with his lifelong commitment to his work and notable rhetorical skills earned him his current role as the CEO at the National Center for Civil and Human Rights. Called a “living embodiment of the Center’s mission,” Kayongo is elevating the visibility of the Center and expanding its vision beyond its geography.

Recognized with a range of honors and awards for his activism, including as one of CNN’s Top 10 Heroes award in 2011, most recently Kayongo was selected by President Jimmy Carter to interview him as part of the National Archives’ Amending America Initiative.

UnSelling: The New Customer Experience

Scott Stratten
Disruptive and UN-traditional Sales, Marketing, Branding & Relationship Expert


Scott Stratten is the President of Un-Marketing. He is one of the leading speakers in the world when it comes to helping audiences embrace the age of disruption.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, IBM, Microsoft, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help navigating their way through the landscape of business disruption.

He has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was named “Sales Book of the Year” by 1-800 CEOREAD. The third edition of UnMarketing will be released in the fall of 2016 with the new title “UnMarketing: Everything Has Changed & Nothing Is Different.”

His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject of the ever-changing world of sales and marketing and how they merge in the online and offline world. His clients viral marketing videos have been viewed over 60 million times and he recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of America’s 10 Marketing Gurus by Business Review USA.

The Onion, Unpeeled

Scott Dikkers
Founder, The Onion


Scott Dikkers captivates audiences with the crazy, unlikely and hilarious story of how he and a few friends dropped out of college and started a fake newspaper, which somehow turned into the world's very first humor website. Today, TheOnion.com is one of the most popular humor destinations in the world, with millions of readers and social media followers.

Dikkers is The Onion's longest-serving editor-in-chief, and the godfather of its unique comedic vision. In 2006 he created The Onion News Network, which has spawned countless viral videos and three TV series. He's the best-selling co-author of The Onion's first two original books, Our Dumb Century and Our Dumb World. His work has won the Thurber Prize for American Humor, a Peabody, and over 30 Webby Awards.

Before starting The Onion, Dikkers wrote and drew the successful daily comic strip "Jim's Journal." He has written and directed two feature films and performed on Saturday Night Live. His eclectic life and rollercoaster career makes for a lot of hard-won wisdom and outrageous stories about life on the fringes of the do-it-yourself entertainment business that is sure to have you teary-eyed with laughter.

Economic Forecast Update

Scott Clemons
Chief Investment Strategist, Brown Brothers Harriman & Co.


Scott Clemons joined Brown Brothers Harriman & Co. in 1990, and has held a variety of investment roles at the firm over the past 23 years. His career began in international equities, working out of the firm’s New York and London offices throughout the 1990s.

In 2001 he broadened his responsibilities into domestic equity management, and then from 2005 through 2010 managed the New York office of the firm’s Private Wealth Management business. In 2010 he was appointed Chief Investment Strategist.

Outside of his professional interests, Scott serves on advisory boards at the Morgan Library and Museum in New York, as well as the Princeton University Library. Scott also serves on the board of directors of the Research Corporation for Science Advancement, the oldest foundation in the United States dedicated to basic scientific research.

Scott is a magna cum laude graduate (Classics) of Princeton University, and lives with his family in New York City.

National Coffee Drinking Trends 2017 First Look

Michael Edwards
Founder, Dig Insights


Michael is one of the four founders of Dig Insights, a market research consultancy that focuses on the food and beverage sector. Prior to Dig Insights, Michael worked at Kraft Foods for several years. This allows him to bring a manufacturer perspective to market research.

Michael has led the NCA National Coffee Drinking Trends study for over 10 years.




Breakout Session Speakers


Coffee Sourcing: Robusta in my Arabica?

Brian Schaneberg
Scientific Advisory Group Member
Director of Regulatory and Scientific Affairs, Starbucks

brian-schaneberg-starbucksAs the director of regulatory and scientific affairs at Starbucks, Brian participates in the execution of company strategies and priorities while ensuring compliance and regulatory guidelines are met.  With over 15 years of natural products experience in areas such as coffee, tea and cocoa around health, wellness and safety, Brian has worked closely with trade groups, industry, academia and government leaders through serving as a board member for the Council for Responsible Nutrition, and has been a member of various review committees including NIH grants, analytical validation ERPs at AOAC and the Registry of Carcinogens.  Brian has a Ph.D. in Organic Chemistry from Virginia Commonwealth University, a B.A. in Chemistry with a minor in Biology from Central College in Iowa, and completed a post-doctoral experience at the National Center for Natural Products Research at the University of Mississippi.


Timothy Schilling
World Coffee Research

Timothy-SchillingDr. Schilling is the Executive Director of World Coffee Research (WCR), a non-profit, collaborative research and development program to grow, protect and enhance the supplies of quality coffee while improving the livelihoods of the families who produce it. The program is funded and driven by the global coffee industry, guided by producers, executed by coffee scientists around the world and managed by the Norman Borlaug Institute for International Agriculture of the Texas A&M University System. Dr. Schilling is also a plant breeder and agricultural development specialist with strong market orientation and experience in agribusiness and has worked in agricultural research and development in Africa, Latin America and Central Asia for over 30 years.



Brazilian Crop Study

Carlos Mera
Senior Commodity Analyst, Rabobank

Carlos-meraCarlos Mera is a senior commodity analyst at Agri Commodity Markets Research (ACMR) in London, focused on coffee market analysis. He is responsible for writing market reports, carrying a global coffee supply/demand balance sheet and developing Rabobank’s coffee price forecast and views.

Carlos joined Rabobank’s Agri Commodity Market Research team in January 2015 as a senior commodity analyst, having spent over seven years at Neumann Kaffee Gruppe, arguably the largest coffee trading company in the world. Carlos has visited over a thousand coffee farms in Brazil, Colombia and Vietnam and is an experienced crop forecaster. He has read a BSc economics from University of Buenos Aires and a MSc Finance from the London School of Economics and Political Science. He has also worked for Euromoney Institutional Investor, the Ministry of Economy of Argentina and has been awarded with scholarships by the University of Buenos Aires and Goethe Institut, among other.


Making Coffee the First Sustainable Commodity

Annette Pensel
Global Coffee Platform

PenselAnnette Pensel brings more than 10 years of experience in the international coffee sector and in the field of development cooperation, including corporate sustainability, public-private partnerships, voluntary standards development and capacity building. As the Director Sustainability Innovations of the former 4C Association (and the GCP Executive Director since October 2016), Annette was central to the many successful partnerships formed throughout its history, most notably the development of Vision2020, which connected the public and private sectors and creates a common vision for the public and private sectors to work towards in producing countries; and the co-creation of the GCP together with the former Sustainable Coffee Program (SCP).


Bambi Semroc
Conservation International

bambi-semrocBambi Semroc is the Senior Strategic Advisor for Conservation International's Center for Environmental Leadership in Business. In this role, Bambi leads CI’s work with the coffee sector, including collaborations with Starbucks, S&D Coffee and Tea, ECOM and McDonald’s. Bambi also serves on the executive committee for Coffee and Climate and the steering committee of the Sustainable Coffee Program. Additionally, Bambi leads the sector transforming initiative called the Sustainable Coffee Challenge. Prior to taking this role, Bambi served as the Senior Director of the Sustainable Food & Agriculture Markets Program, where she worked to engage leading agribusiness companies, retailers and consumer goods companies on sustainable agriculture programs designed to maintain critical natural capital, mitigate climate change, and increase the resiliency of farmers to shocks while maintaining productivity. Bambi has been at CI for over 13 years always focusing on the food and agriculture sector and ensuring companies have the information and tools necessary to integrate natural capital and ecosystem service considerations into decision-making processes. Before joining CI, Bambi worked as a Peace Corps Volunteer in northern Togo to engage communities on agroforestry practices. Bambi holds a master's degree in International Development from American University and a bachelor's degree in English and French from Indiana University.


Rise of the Machines: Electronic Trading and the Coffee Market

Stephen Hawrylik
Commodity Manager, National DCP

Stephen Hawrylik is the Commodity Manager for the National DCP, the $2 billion supply chain management company serving the franchisees of Dunkin’ Donuts.  Since joining the NDCP in 2015, he manages commodity risk across all categories, from coffee and wheat to paper products and fuel.  When Stephen joined the team at NDCP, he began implementing various derivative strategies into their hedge portfolio.

Hawrylik began his career at the NYBOT in 2005 where he traded coffee electronically and on the floor for a successful proprietary trading firm.  Since then, Stephen has held various speculative trading and hedging roles throughout the industry.  In 2011, after leaving the trading floor, Stephen joined Coca-Cola Refreshments where he monitored and actively managed Coca-Cola’s energy and grains hedge programs.

Throughout his career, Stephen has refined and employed a variety of derivative strategies in commodities markets.  These strategies mitigated risk, reduced price volatility, and at times generated revenue on both electronic and open-outcry platforms. 

Stephen is a graduate of Boston College and currently lives in Atlanta, GA.


Coffee Cupping fot All Levels


Beth Beall
Texas Coffee Traders


Beth Beall, co-owner of Montana and Texas Coffee Traders began her career in coffee in 1994 during the startup of Texas Coffee Traders. Beth's chief responsibilities as President of Texas Coffee Traders are education, training, visioning and quality control.

As one of 3 certified Q graders at TCT, Beth participates in daily coffee cuppings and is currently pursuing her Level 2 Taster's Pathway with the Specialty Coffee Association.


Traci Armstrong
Texas Coffee Traders


Traci Armstrong is the Operations Manager of Texas Coffee Traders, a wholesale and retail roaster located in Austin, Texas. Traci has been in coffee since 2001 and has worked in many areas of the industry including as a barista, in the equipment service industry, in business operations and management and quality control. She has recently obtained her Q Certification and is heavily involved in the cupping and selection of coffees for the business.


IWCA Luncheon Presenter

Please note this is a ticketed event. Learn more.

Meg Jones
Chief Economic Empowerment, UN Women

Meg Jones

Meg Jones is Chief Economic Empowerment at UN Women, responsible for a global team focused on job creation and income generation for women through, inter alia, engendering macro-economic policy, strengthening economic institutions and developing private and public sector partnerships to deliver inclusive sustainable development.

From 2008 - 2015 Meg was Women and Trade Programme Manager at the International Trade Centre (a joint agency of the United Nations and WTO), responsible for the design and implementation of the multi year, multi million dollar programme to increase the economic benefits women derive from trade. 

She is the former Deputy Director of the Evian Group at IMD – a trade think tank. Meg has also worked for the Office of the United Nations High Commissioner of Human Rights, prior to which she was on the Australian delegation to the United Nations Commission on Human Rights. Meg brings with her private sector experience gained from working in the financial markets and in management consulting. Meg has sat on several boards including the Australia-Swiss Chamber of Commerce and Industry, the Women’s International Network and the Organization of Women in International Trade.